Julie Lovrinic Smith

Brand Strategist, Moderator, Facilitator

A portrait of strategist and researcher Julie Lovrinic Smith.

With over 20 years of experience in the ad agency world (including stints at TBWA\Chiat Day LA, Crispin Porter + Bogusky LA, and Fallon Minneapolis) as well as over 15 years as a moderator, Julie does project-based strategic brand consulting, moderating and workshop facilitation. 

Her experience has spanned working on brands both big and established and small and entrepreneurial

She’s helped to establish brand platforms across multiple categories, which have then been used to direct everything from marketing and communications efforts, to product development and customer experience.

Her moderating skills span talking to a variety of consumers for projects with different objectives, including target exploratory, brand positioning, creative development and communication checks.

Originally from a small town in Pennsylvania, she’s been a very happy resident of Santa Monica for over 15 years (via Boston, New York City, and Minneapolis). Although still on the hunt for a decent slice of pizza, she makes do with her two teenage daughters, two female dogs and one outnumbered husband.

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Brand Experience

 
Audi Logo
Visa Logo
Amazon Web Services Logo
Hyundai Logo
Orvis Logo
Vive Organic Logo
Southwest Logo
Caterpillar Logo
Kraft Logo
Sephora Logo
Fruitwater logo
Energizer Logo